Creech

Griffin Creech
Ashley Jones
Olivia Vander Tuig
Kristina Bartošová
Loren Crosier

Smash Kitchen is a new line of affordably priced, all organic condiments that recently launched nationwide at Walmart. Co-founded by actor Glen Powell, the brand has seen immediate and significant success. Creech developed the visual identity, key messaging, and packaging. The system is a modern but American. Intended to emphasize product quality without feeling niche or snobby. Images courtesy of Smash Kitchen.

Creech

Griffin Creech
Ashley Jones
Olivia Vander Tuig
Kristina Bartošová
Loren Crosier