For 20 years, Daniel Humm redefined hospitality at Eleven Madison Park. Now he’s setting the table for a different kind of guest: the home cook. Riff is his first line of chef-crafted meal kits, ready-to-cook dinners designed to come alive with fresh produce. We built the brand end to end, spanning identity, color, type, art direction, voice, and a packaging system that teaches you to cook the box and then riff on it, bringing restaurant-level flavor to your table in less than 20 minutes.