Sestra is a concept store in Graz, Austria. Owned by two sisters, the selection at Sestra focuses on young European labels, as well as hand-picked vintage pieces. The main element of the branding is the delicate custom typography, based on the logo lettering. It’s presented on two strong tones of pink and green, symbolizing the two sisters. The entire feel was to be classy, high fashion and yet still give a nod to the trashy chic of the 80’s.