New Balance has always walked its own path: independent, craft-driven, and globally recognized for setting the pace in contemporary sportstyle. We partnered with them across apparel, print, and campaigns—building on their legacy of performance and innovation through impactful experiences.Our collaboration included work on the acclaimed Made in USAcollection, the brand’s premium line, crafted with top-tier quality and artisanship. Taking inspiration from New Balance’s marathon history and vintage running apparel, High Tide created tees that paired original copy and custom iconography with classic character reimagined for today.