
STUDIO
TEAM
INTERIOR
Base Design
Min Lew
Geoff Cook
Mirek Nisenbaum
Caroline Cox
Sarah Labuda
Ross Gendels
Andrey Starkov
Carlos Bocai
Darius Wang
Harry Laverty
Vivian Valentin
Katerina Mery
Kristina Bartošová
Tomasz Bartosz
Viktor Tsarevskiy
Masha Basyrova
Wu Tong
Romain Bourillon
Shannon Wilcox
Rachel Chew
Ciguë
Water, air, matcha. A seemingly simple formula, yet, when crafted with the finest materials, it becomes something exquisite. 12 brings exceptional tea craftsmanship to Manhattan’s NoHo neighborhood with its café and retail store at 54 Bond St. When shaping the first pieces of his brand, founder and entrepreneur Alan Jiang turned to BaseNYC as his branding and creative partner to bring 12 to life – a contemporary matcha brand like no other.










STUDIO
TEAM
INTERIOR
Base Design
Min Lew
Geoff Cook
Mirek Nisenbaum
Caroline Cox
Sarah Labuda
Ross Gendels
Andrey Starkov
Carlos Bocai
Darius Wang
Harry Laverty
Vivian Valentin
Katerina Mery
Kristina Bartošová
Tomasz Bartosz
Viktor Tsarevskiy
Masha Basyrova
Wu Tong
Romain Bourillon
Shannon Wilcox
Rachel Chew
Ciguë
Water, air, matcha. A seemingly simple formula, yet, when crafted with the finest materials, it becomes something exquisite. 12 brings exceptional tea craftsmanship to Manhattan’s NoHo neighborhood with its café and retail store at 54 Bond St. When shaping the first pieces of his brand, founder and entrepreneur Alan Jiang turned to BaseNYC as his branding and creative partner to bring 12 to life – a contemporary matcha brand like no other.








